Well-liked NFT assortment Pudgy Penguins has partnered with NASCAR to deliver its model to motorsports followers worldwide.
The corporate introduced the collaboration on Wednesday by means of a post on X, accompanied by a teaser video exhibiting its mascot, Pudgy, coaching and competing in a race. No additional particulars have been supplied but.
Pudgy Penguins Hoping to Outpace a Slumping NFT Market With NASCAR
NASCAR’s digital growth continues, following esports partnerships with BLAST and Spacestation Gaming. Now, its accelerating into Web3 with Pudgy Penguins—an even bigger guess than its earlier crypto fan token experiments.
Launched in 2021, Pudgy Penguins consists of 8,888 distinctive Ethereum-based NFTs.
The NFT sector has seen higher days. After peaking at $50 billion in annual buying and selling quantity through the 2021-2022 increase, the market has skilled a pointy contraction.
First-quarter 2025 gross sales totaled simply $1.5 billion, representing a 63% year-over-year decline. Month-to-month figures inform the same story, with Could’s $430 million in gross sales representing a fraction of earlier highs.
Amid this downturn, Pudgy Penguins has emerged as a relative shiny spot. The gathering generated $72 million in Q1 2025 gross sales, outperforming blue-chip tasks like CryptoPunks.
The challenge’s success stems from strategic model growth. Plush toys in Walmart, racking up tens of millions of sign-ups for its Penguin Clash mobile game and teaming with Muthical Video games to start the vigorous Pudgy Celebration expertise continues to maintain Pudgy Penguins on the high of the NFT sector.
Regardless of these achievements, Pudgy Penguins’ native token, $PENGU, stays stagnant at $0.0109, down 84% from its all-time excessive. The NASCAR partnership might assist reignite curiosity because the challenge continues focusing on mainstream adoption.
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