What it’s worthwhile to know
- Canada’s telephone gross sales took a slight dip in 2023, however premium telephones are stealing the highlight.
- Apple continues to be the boss in high-end, with Samsung shut behind mixing dear flagships and wallet-friendly choices.
- Google Pixel’s making strikes, snagging the third spot in Canada’s premium race.
Canada’s smartphone market is taking an attention-grabbing flip. General gross sales dropped 4% in 2023, however the high-end crowd is booming, because of individuals craving smarter tech and carriers understanding precisely find out how to reel them in.
Main the cost within the premium phone race is Apple, holding down an enormous chunk of the market. Not far behind is Samsung, flexing a stable lineup that mixes top-tier flagships with extra wallet-friendly premium picks, as per a brand new report from Counterpoint Research.
Whereas Google Pixel would possibly nonetheless be taking part in catch-up globally, it’s carving out a robust path in key markets, Canada being a standout. In accordance with Counterpoint Analysis, Pixel has climbed to the third spot within the nation.
This rise traces up with a serious shift in Canada’s telephone scene, the place telephones priced over $700 now make up 75% of all shipments. Clearly, Canadians are leaning laborious into premium tech.
Main carriers like Bell, Rogers, and TELUS are taking part in a serious function in getting premium telephones into extra fingers. They’re slashing costs, stacking offers with service plans, and making these premium units really feel virtually affordable for normal consumers.
Canada’s telephone market is getting a contemporary twist with foldables beginning to catch on. Google threw its hat within the ring in 2024 with the Pixel 9 Pro Fold, stepping proper into the ring with Samsung’s Galaxy Fold and Flip.
Mid-range units nonetheless maintain worth
Even with the regular rise of premium telephones, mid-range devices nonetheless maintain weight out there. Huge names like Apple, Google, and Samsung proceed to cowl all bases, rolling out extra budget-friendly choices just like the iPhone 16e and Galaxy A16.
Counterpoint notes that Canadian customers are clearly leaning towards smarter, extra superior tech. There’s rising demand for telephones filled with AI options, sooner efficiency, killer cameras, and ultra-crisp shows, the report says.
Add within the stable construct high quality and long-term software program assist, and it’s simple to see why extra of us see premium telephones as long-term investments.
