North American esports organisation OpTic Gaming has introduced a partnership with vitality drink model Monster Power.
Because of the deal, the 2 events will collaborate on a variety of content material and activations at occasions.
The partnership will see Monster Power’s emblem seem throughout OpTic Gaming’s facility, LAN occasions, and all through its content material printed on social media.
“It was solely a matter of time earlier than our paths crossed,” stated Hector ‘H3CZ’ Rodriguez, Founder and CEO of OpTic Gaming. “Monster’s historical past of backing rising subcultures, whether or not road artwork, motorsport, or music, mirrors the whole lot we’ve stood for since day one.
“We each stay the grind, stay the hustle, and embody group. This partnership isn’t simply enterprise; it’s cultural alignment.”
Monster Power turns into the fourth companion of OpTic Gaming and the second from the world of foods and drinks. It joins restaurant chain Wingstop, peripherals model Razer, and gaming controller producer SCUF in its portfolio.
The vitality drink model has continued to develop its presence throughout the esports business. In April, it joined forces with Hanwha Life Esports and launched Behind the Stream, a content material sequence starring its international portfolio of content material creators.
This isn’t the primary time OpTic has collaborated with a drink model. In February 2024, it partnered with Smoothie King to collaborate on a sequence of watch events happening all through the Name of Obligation League (CDL) season.
What’s Subsequent for OpTic Gaming?
For OpTic Gaming, all eyes are on the season-ending CDL Championship following a turbulent Name of Obligation: Black Ops 6 season. The defending champions head into the match because the seventh seed, organising a conflict with Atlanta FaZe within the opening spherical of the occasion.
Championship Weekend takes place on the Kitchener Memorial Auditorium in Kitchener, Canada, from June twenty sixth to twenty ninth, 2025 and can see the highest eight regular-season groups compete for an opportunity to develop into champion.
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