The Esports World Cup Basis has announced one of many biggest footballers of all time, Cristiano Ronaldo, because the World Model Ambassador for the Esports World Cup 2025.
Via this partnership, the organisation goals to unlock its attain past conventional esports audiences and bridge the hole between sports activities and aggressive gaming.
Ronaldo will lead the EWC’s international marketing campaign all through the occasion whereas selling its inventive theme, Rise Above.
“Sport is at all times evolving – and esports is yet another frontier. The dedication, drive, expertise and depth I’ve been in a position to see in esports athletes isn’t any totally different from what I’ve skilled on the pitch.
“I’m proud to affix the Esports World Cup as World Ambassador – standing with esports athletes who rise above and encourage the following technology,” stated Ronaldo.
The five-time Ballon d’Or winner has one of many greatest fan bases throughout the globe, with over 650m followers on Instagram, 115m on X (Twitter) and 75m subscribers on YouTube.
“Cristiano Ronaldo connects generations — from lifelong soccer followers to at this time’s rising opponents. His pursuit of greatness mirrors the spirit of the Esports World Cup: the largest stage for one of the best gamers. We’re humbled to have the best of all time stand with us on this second for esports,” stated Ralf Reichert, CEO at EWCF.
This isn’t the primary time Ronaldo has labored with the EWCF as he beforehand collaborated with the organisation in 2023 to assist announce the 2024 Esports World Cup globally and attended its Closing Ceremony in Riyadh. Nevertheless, it’s unclear whether or not he might be current on the 2025 version.
Furthermore, Ronaldo isn’t the one sports activities athlete to collaborate with esports manufacturers in recent times. Lionel Messi was introduced because the co-owner of the esports organisation KRU Esports again in 2023, Ruud Gullit’s Group Gullit was acquired by Group Liquid earlier in 2025, and a number of different athletes have made comparable strikes.
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