BETER, a supplier of esports and sports activities betting content material and knowledge, has considerably broadened its sports activities portfolio by launching complete reside knowledge and odds protection for official cricket tournaments and leagues worldwide.
This enlargement, introduced on Might twenty eighth, 2025, positions BETER to serve the rising demand for cricket betting content throughout greater than 30 international locations. This consists of main markets corresponding to India, Australia, the USA, South Africa, and Kuwait.
By means of strategic partnerships with high content material suppliers, BETER’s new cricket providing covers roughly 2,400 matches per thirty days, spanning each worldwide and nationwide competitions.
The portfolio options marquee occasions just like the Indian Premier League (IPL), ICC World Cup, SA20, Twenty20 Blast, and Massive Bash League, in addition to over 140 Tier 1 and Tier 2 leagues.
As well as, BETER offers entry to a variety of Tier 3 and Tier 4 competitions, together with the T10 European League, Akluj Rural Championship, KCC T20 Rising League, and Minor League Cricket.
This transfer additional strengthens BETER’s already intensive sports activities portfolio, which incorporates its in-house Setka Cup desk tennis tournaments and BSKT Cup basketball league, collectively delivering greater than 11,000 month-to-month occasions with reside streaming, real-time knowledge, and odds.
Maksym Vitushko, Sports activities Basic Supervisor at BETER, highlighted the strategic significance of this enlargement: “Cricket shouldn’t be solely one of the in-demand sports activities amongst our shoppers, nevertheless it additionally provides a novel construction with a excessive quantity of micro-events, corresponding to overs and innings, which permits us to supply all kinds of revolutionary markets, together with ‘precise variety of runs’ or ‘over totals’. This interprets into extra frequent betting alternatives and a richer, extra thrilling expertise for bettors.”
With this addition, BETER now allows operators to supply a broader vary of betting markets and codecs, catering to the varied pursuits of cricket followers and bettors worldwide.
The corporate’s give attention to official knowledge, real-time odds, and revolutionary betting markets ensures that each operators and gamers profit from a quick, dependable, and interesting betting expertise.
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