North American esports organisation 100 Thieves has introduced a partnership with gaming peripherals model Razer.
The multi-year collaboration will see Razer assist because the official headset, controller and chair companion throughout 100 Thieves’ high esports groups, together with Name of Responsibility, Apex Legends, League of Legends, VALORANT and the newly added Marvel Rivals. Monetary phrases of the partnership weren’t disclosed.
Based on the announcement, Razer will even be sponsoring the 100 Thieves Block Get together, a day-long occasion that includes reside DJ leisure and a fan meet-and-greet LAN expertise for the group.
As an endemic model, Razer has been working carefully with a number of esports groups within the house, together with Sentinels, Ninjas in Pyjamas, Workforce Flash, and OpTic Gamin amongst others. Razer can also be recognized for sponsoring esports athletes immediately, corresponding to T1’s legendary mid laner Lee ‘Faker’ Sang-hyeok, Zachary ‘zekken’ Patrone and Nikola ‘NiKo’ Kovač, who was introduced into the Razer household earlier this yr. Particularly, Faker launched a particular version mouse for his 10-year partnership anniversary with the peripherals brand.
Based in 2017, 100 Thieves has turn out to be one of the recognisable organisations and life-style manufacturers throughout the esports business. With an enormous deal with the brand new generations, 100 Thieves is understood for its modern merchandise and attire collections with world manufacturers corresponding to Pokémon and Adidas Originals.
Final month, Adidas labored with 100T to launch a special merchandise collection featuring Gold Medalist Noah Lyles, who’s recognized for being a fan of the organisation.
On the esports aspect of issues, 100 Thieves has not too long ago expanded into three new game titles, Road Fighter 6, Warzone and Teamfight Techniques, because it goals to compete within the upcoming Esports World Cup. The crew was additionally among the many 40 esports groups chosen for the EWCF partner programme, receiving six-figure funding to broaden their present fan base.
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