Edgar Cervantes / Android Authority
TL;DR
- T-Cell is now selling its postpaid plans to Mint Cell customers, suggesting they could save extra by switching, regardless that T-Cell’s plans are typically dearer.
- This e mail marketing campaign doesn’t appear to be widespread but, nevertheless it mirrors comparable gives beforehand seen with Metro by T-Cell.
- Whereas this doesn’t essentially sign quick modifications for Mint, it may imply the model will focus much less on positioning itself as a less expensive, unbiased various going ahead.
Mint Cell was formally acquired by T-Cell final 12 months. On the time, the model largely continued to function because it at all times had, with very minimal modifications. In reality, with a brand new mother or father firm behind it, Mint has truly managed to enhance its limitless providing by ditching the cap altogether in favor of really limitless information that’s merely additional deprioritized throughout instances of congestion.
In 2025, Mint is just about the identical because it at all times has been — simply with a couple of upgrades because of not being unbiased from its community companion. Nonetheless, a brand new e mail selling T-Cell over Mint’s companies is allegedly making the rounds and might be the primary signal that this previous dynamic could also be altering sooner or later.
As famous by Redditor sonic_anon_hog, the e-mail is distributed from Mint Cell and claims customers can save extra in the event that they change to T-Cell:
[subscriber name], at Mint, we at all times need you to get the very best deal on wi-fi, even when it’s with another person. So, we phoned a buddy: T-Cell. Based mostly in your present plan, you might discover higher worth with a T-Cell Necessities Plan. It contains limitless speak, textual content, and information, 5G entry at no further value, with no annual service contracts and perks like T-Cell Tuesdays. And do you know T-Cell has at all times powered Mint’s community? So that you’ll take pleasure in the identical nice service. In the event you’re feeling Magenta-curious, name T-Cell at [toll-free number] to study extra.
Regardless of the wording of the message, it’s fairly clear that this isn’t simply Mint Cell altruistically suggesting somebody’s utilization habits could be higher served by one other firm. As a substitute, it’s an advert from their mother or father firm, encouraging Mint Cell customers to change to a plan that’s more likely to be a minimum of double the price of Mint Mobile for comparatively comparable service (relying in your variety of strains), other than barely higher information prioritization, T-Cell Tuesdays, and some different minor variations.
This message doesn’t appear to be widespread simply but, so I can’t fully affirm its validity, nevertheless it isn’t out of character for T-Cell’s worth manufacturers. Beforehand, Metro by T-Cell has prolonged comparable gives that promise higher financing and different perks to these keen to change. I’ve contacted a rep and am awaiting an official response, which I’ll add right here as soon as I study extra.
Earlier than we soar to conclusions, it’s vital to make clear {that a} single transfer like this doesn’t essentially imply we’ll see any actual modifications to the best way Mint operates anytime quickly or ever, apart from it could sometimes try to persuade you to pay extra for postpaid service with T-Cell. In all equity, T-Cell has each proper to make use of its worth manufacturers to advertise its core postpaid companies. It simply signifies that the times of actively selling itself as a greater and extra reasonably priced resolution to the large three may lastly be over.
If Mint actually is selling T-Cell like this, how do you’re feeling?
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