International esports organisation Gen.G has introduced a partnership with AI and blockchain firm Theta Labs to deliver its mascot to life.
Often known as Genrang.bot, the AI-powered bot developed by Theta Labs goals to extend engagement amongst followers of the organisation.
Based on a launch, Genrang.bot will seem on Gen.G’s website and its Discord server, enabling followers to work together with the bot in any respect hours of the day. As well as, the bot will communicate in English and Korean with the intention of making ‘seamless world engagement’.
Along with performing as an engagement device for followers of Gen.G, Genrang.bot may also have the power to reply a variety of questions concerning the organisation, together with which gamers are a part of its esports rosters and perception into its historical past.
“We have now at all times strived to supply our fan and mod group helpful instruments to interact our followers globally with our aggressive groups and modern model companions,” mentioned Arnold Hur, CEO of Gen.G.
“Our collaboration with Theta Labs will empower our group with the instruments to go deeper inside Gen.G and entry data that’s related to them anytime, anyplace.”
Genrang.bot may also host giveaways and ‘particular activations’ on Discord, forming a part of Gen.G’s overhaul to its server. The modifications are designed to deepen interplay among the many organisation’s group of followers.
The Rise of AI in Esports
Gen.G turns into the most recent esports organisation to launch a chatbot designed to boost fan engagement. All through 2025, the likes of NRG and Cloud9 have additionally collaborated with Theta Labs to launch their very own chatbots.
Fortnite has additionally used AI throughout the battle royale title. As a part of its current collaboration with Star Wars, a Darth Vader chatbot allowed gamers to speak to the character.
With the usage of AI turning into extra prevalent in a number of areas, esports organisations are discovering a variety of makes use of to utilise it to enhance varied areas to supply followers extra partaking experiences when interacting with the groups they assist.
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