Brazil’s Senate has approved Bill 2,985/2023, ushering in a brand new period of strict promoting restrictions for the nation’s quickly rising betting trade.
The laws, handed on Could twenty ninth, 2025, introduces sweeping limits on playing commercials throughout tv, radio, digital platforms and sports activities venues, with the said goal of curbing playing dependancy and defending weak teams, particularly minors.
The brand new guidelines ban betting ads throughout reside sports activities broadcasts and prohibit using celebrities, influencers, and lively athletes in playing promotions.
Solely retired athletes who’ve been out {of professional} sports activities for not less than 5 years might seem in such content material.
Promoting will probably be permitted on TV, streaming, and on-line platforms solely between 7:30 p.m. and midnight, and on radio throughout restricted morning and night slots. Print promoting is banned outright.
New Brazil Betting Invoice Creates Some Concern
The invoice’s passage has triggered widespread concern amongst betting operators, soccer golf equipment and trade teams.
The Brazilian Institute for Accountable Gaming (IBJR) warned that the restrictions may drive bettors to the black market, undermining the regulated sector and weakening client protections.
In line with the IBJR: “The proposal weakens communication between legalized betting corporations and bettors, compromising the sustainability of a regulated sector dedicated to accountable gaming.”
Greater than 50 soccer golf equipment issued a joint assertion estimating annual income losses of R$1.6 billion ($285 million) if the restrictions are absolutely enforced.
Golf equipment additionally highlighted the danger of authorized disputes over present sponsorship contracts and warned that smaller groups may face monetary collapse.
The invoice now advances to the Chamber of Deputies for additional consideration. If enacted, the brand new guidelines may take impact in 2026.
Analysts undertaking a 15-20% decline in authorized operator income by 2026, and trade observers notice that the restrictions contradict Brazil’s latest transfer to manage betting, which got here into drive in January 2025.
Internationally, Brazil’s method diverges from international locations like Spain and Italy, which have relaxed comparable guidelines after experiencing unintended financial penalties and chronic unlawful playing exercise.
As the controversy continues, Brazil’s betting and sports activities sectors are bracing for important modifications, warning that overly broad restrictions might finally hurt each regulated operators and the broader sports activities ecosystem.
The put up Brazil Senate approves sweeping betting ad restrictions appeared first on Esports Insider.
