A virtually year-old Fb occasion for a “easy maths competitors” has been one of the viral posts on the platform for six months. The “occasion” racked up about 51 million views on Fb in the course of the first quarter of 2025, in accordance with the corporate’s latest report on “extensively seen content material” on the platform.
That might be a powerful stat for any single publish, however it’s the second quarter in a row by which the “maths competitors” has nabbed the quantity two spot on Meta’s checklist of extensively seen content material. It additionally appeared on final quarter’s report, throughout which era it acquired about 64.3 million views, in accordance with an archived model of the report.
So why is a random Fb occasion that is probably not an occasion getting greater than 100 million views? It will appear to be a repackaging of an previous engagement bait tactic. The header picture for the occasion is a picture of a bit of paper with the phrases “just for genius” adopted by a seemingly easy equation. When shared as a Fb publish, the picture is prominently displayed in a approach that will seem like a traditional picture publish. The picture additionally has some placing similarities to different seemingly basic math equations which have been going viral on Fb for nearly 15 years.
A have a look at the occasion web page itself reveals that a whole lot of hundreds of individuals have engaged with the occasion. Greater than 800,000 individuals responded to the supposed July 8, 2024 occasion. Even now, practically a 12 months later, the occasion is seeing common feedback from Fb customers — most of whom are intent on earnestly explaining how the equation must be solved (or arguing with others’ interpretation). As Slate famous again in 2013, there’s one thing irresistible about arguing primary arithmetic with strangers on the web.
What’s a little bit of a thriller is why this publish has gone so viral months after it was initially posted. I reached out to the account behind the publish, a Nigerian-based creator named Ebuka Peter Ibeh and did not instantly hear again. The publish appears to be way more profitable than some other current posts from Ibeh, who has about 25,000 Fb followers.
In any case, the publish affords an fascinating window into the sorts of weird content material and questionable ways that also commonly goes mega-viral on Fb. Meta not too long ago stated it could crack down on creators sharing spammy posts on Fb, although it is unclear if this kind of engagement bait would fall beneath the class of content material it is explicitly attempting to discourage.
