Google’s new video generator is out in full power, and I don’t learn about you, however my feeds are full of examples of what it could possibly (and typically can’t) do. I’ve already lined the way it’s deepfaking smooth-brain YouTube content, half-baked Michael Bay bulls**t, and absurd pharma ads, however there’s one other class I haven’t talked about but, and it’s doubtlessly much more impactful than the previous makes use of. Sorry, players, however Veo 3 (and sure different video mills) could be on a collision course together with your AAA video games subsequent.
Veo 3 does video video games very well. It is like you possibly can discover new worlds already.
Prompts are all variations of:
> a third-person open world online game strolling round…
> an fps online game in/on a… pic.twitter.com/bpDGaKNU55— fofr (@fofrAI) May 22, 2025
One space that Veo 3 is surprisingly practical at is producing fake gameplay footage of nonexistent AAA video games, which—if you happen to’ll permit me to show my mind off for a second—is fairly entertaining. Above are the outcomes of a immediate that asks Veo 3 to generate a third-person open-world recreation in numerous settings, together with some reasonable Grand Theft Auto-style generations, some sci-fi, some fantasy, and one that appears an terrible lot like The Final of Us. Copyright considerations apart, it’s fairly neat!
It is sensible, given the endless stream of gaming content material that Google might need at its disposal by means of YouTube, that Veo 3 would be capable of spit out some type of facsimile of a AAA recreation. That’s not the half that basically intrigues me; it’s that persons are already taking these generations and working with them. Under is an instance from a 3D designer who goes by Lovis Odin on X demonstrating how Veo 3’s outputs will be built-in right into a workflow that takes the AI video generator’s text-to-video powers and makes them much more granular.
Google Veo3 creates lovely base movies, however what if that’s not sufficient?
I constructed a @ComfyUI workflow that takes it additional:
🏗 New construction with Flux (LoRA arch)
📦 Become 3D with Hunyuan3d 2
🔁 Built-in + relight by way of Flux, Controlnet, Denoise and Redux
🎞️ Finalized the… pic.twitter.com/pAfu2qVU34— Lovis Odin (@OdinLovis) May 27, 2025
Utilizing a number of different instruments in tandem with Veo 3, Odin takes an preliminary video immediate after which provides a construction that’s rendered into 3D and is then totally customizable. Certain, Veo 3 can add objects by itself, however as Odin notes, what separates this workflow out of your typical text-to-video immediate is the granularity. Pretty much as good as text-based prompts will be, they’re additionally type of an enormous ache within the ass in order for you one thing particular, which makes them much less perfect for actual, skilled workflows.
Odin’s workflow isn’t solely centered on video games, to be clear—that is the kind of factor that could possibly be utilized to essentially any generative video—but it surely feels particularly sensible for recreation improvement. Give it some thought: you could have an thought, you generate the look with Veo 3, customise it with different 3D instruments, after which (although this half isn’t included in Odin’s workflow) you deliver it to life with AI-generated code. Clearly, this final half is the most important piece of the puzzle, and generative AI isn’t fairly on the degree of having the ability to correctly code AAA video games but, however that doesn’t imply we aren’t trending in that route.
Persons are already nicely alongside on their journey to “vibe coding” simple games, however one thing tells me that’s just the start. Google itself already broached the idea of generatively coded games again in 2023, stating in a weblog put up on generative AI and gaming that “creating content material is certainly one of—if not the biggest—bills that video games can incur.” The weblog additionally mentioned, “In response to the UK’s CMA, blockbuster video games can have improvement budgets nicely over $100 million… AI permits builders to leverage this new know-how in a means which is respectful of mental property whereas defending one’s personal proprietary knowledge.”
To summarize Google, if I could, recreation improvement is pricey and time-consuming, and so they see huge potential in decreasing the labor prices of video games, copyright be damned. Is that shocking? No, by no means. AI, if we’re to consider the hype, seems to be a labor-reducing power throughout the board in a lot of industries, video games included. What’s shocking, nonetheless, is that the progress in that route could be coming sooner than we predict, and if it’s actually right here, that could possibly be dangerous information for the actual, extraordinarily overworked folks of the video games trade and doubtlessly dangerous information for video games themselves.
As huge because the potential for augmentative AI could also be, the potential for AI slop is simply as excessive, and sadly, there’s nothing particular concerning the video games trade that will forestall that very same slop-like ripple from taking impact. I’ve realized to not sound the alarms too early—issues occur within the tech world, and so they occur quick. Perhaps within the not-so-distant future, we’ll get up and notice this entire AI factor was only a passing fad, but when there’s one factor that’s for certain, it’s that we’ll probably discover that out the arduous means by means of a lot of Fortnite plagiarism.
