What does creativity imply to you?
Creativity isn’t solely about design, vogue, or artwork, however about fixing issues.
People have a outstanding potential to attach totally different items of data to resolve new issues. I feel software program engineers will be extraordinarily artistic. Now, within the age of AI, human creativity is much more necessary. In the long run, when humanity turns into a civilization that expands into house, it is creativity that is going to make us extra aggressive within the universe.
That’s the reason we need to make expertise “enjoyable” once more, to assist encourage human creativity. Personally, I used to be very impressed by Apple once I was youthful—the primary iPod, the primary iPhone—that is the rationale I am on this trade.
However now the artistic corporations of the previous have turn out to be very huge and really company, they usually’re not very artistic. They’re not inspirational for the youthful era. So we are attempting to carry that again.
We’re additionally making an attempt to be very clear and human in our enterprise efforts. For instance, should you watch our YouTube videos, you may see that we attempt to introduce the Nothing group, like our designers and software program builders, to be able to get to know them.
That is our approach of doing issues and our mind-set. We hope it can encourage extra younger individuals to precise their creativity.
Is your technique working? How’s enterprise?
Wanting again on the final 4 and a half years, I feel it’s working. We face a whole lot of issues every day, however we can not survive on this trade if we observe the identical methods as different corporations. We now have to be totally different.
And the enterprise is rising quickly. Final 12 months, we grew about 150 %. Nevertheless, we nonetheless solely reached about 0.1% share of the worldwide market, so there’s lots extra to do.
